The Installer's choice: why Laadpunt Nederland partners with Road

Meet Laadpunt Nederland: masters of hardware

Based in Hilversum, Laadpunt Nederland is one of the Netherlands' most experienced EV charging installers. With over a decade of expertise, their team has successfully deployed more than 20,000 charging stations for both private and business clients across the country.

From fragmentation to focus

Laadpunt Nederland's hardware-agnostic promise was hitting a wall. The market was a fragmented landscape of proprietary software, forcing their expert technicians to juggle multiple, incompatible systems. As Gerrit Kramer explains, some chargers simply lock in:

This created significant operational drag and a disjointed customer experience, a constant "hassle", as Gerrit Kramer calls it, that directly threatened their reputation for quality. That kicked into high gear when EVBox announced discontinuation of its platform, leaving it up to their users to pick a solid alternative. Laadpunt Nederland needed a single, universal solution to keep their customers satisfied and live up to their reputation.

Why Road: a universal platform that keeps installation simple

Laadpunt Nederland chose Road not just as software, but as a strategic partner who could solve their most pressing challenges.

1. A universal platform, backed by powerful tools

Road's brand-agnostic E-Flux platform was the "universal key" to ending market fragmentation. In Gerrit Kramer's own words, the core benefit was clear: "The advantage of your back office is that truly all charger brands can be put on it..." This universality extends to payments, as the platform works seamlessly with all common charge cards. Beyond unifying their hardware, the platform empowered them with rich, user-friendly features like complex tariff setting and the ability to whitelist specific charge cards, including Road's own charge cards and key fobs, giving Laadpunt Nederland the granular control they needed.

2. An urgent situation handled with ease

Faced with the EVBox platform shutdown, Road's expertise was crucial. As Gerrit Kramer noted, the migration for affected clients was a "smooth and simple action that could be handled remotely," which turned an urgent situation into a manageable task that prevented customer churn.

3. A true partnership with human support

In a market of impersonal support, Road's responsive team was a critical differentiator.

Gerrit Kramer highlights this as a key reason for the partnership: "your approachability, your accessibility is just good. If someone has a question, you can call or seek contact and you get an answer. and that is well, unfortunately, not a given."

Knowing there was a reliable and accessible team for both their staff and their end-customers made it clear this was a true partnership they could count on for the long-term.

The results: faster growth, zero hassle

The partnership delivered tangible results that restored operational efficiency and strengthened Laadpunt Nederland's brand promise. The ultimate success was seen in daily operations and the confidence to grow.

1) Nearly 3x portfolio growth in a single quarter

Laadpunt Nederland's portfolio grew from 174 to 514 managed sockets between Q1 and Q2 2025 alone. This rapid onboarding, impossible with their previous system, was the direct result of eliminating the software "bottleneck." It freed their expert technicians to dedicate 100% of their focus to their core craft of flawless hardware installations.

2) Prevented customer churn during a critical migration
By expertly managing the transition from the discontinued EVBox platform, Laadpunt Nederland prevented any customer churn directly attributed to the migration. This fundamentally elevated their market proposition, allowing them to provide a single, seamless end-to-end service that strengthened their brand reputation.

3) 100% of new installations on a unified platform

The partnership has been so successful that all new installations are now onboarded to the E-Flux back-end. This strategic move represents the ultimate success metric for Laadpunt Nederland: achieving "silent reliability." As Gerrit Kramer puts it, their new benchmark is simple: "no news is good news." With this new "zero-headache" standard, they have the peace of mind to focus on future growth instead of past problems.

Looking ahead

The partnership is now focused on pioneering the future of energy management together. They are jointly tackling the industry's next major hurdle, including the unique demands of high-power DC fast charging and the need for smart grid solutions like dynamic load balancing. This synergy, where Laadpunt Nederland's real-world insights accelerate the development of Road's software, is key to building a more intelligent and responsive charging network, one expert installation at a time.

Facing similar software challenges? See how Road's universal platform can help you reduce fragmentation and focus on more installations.